In a world where foot pain affects over 75% of people at some point in their lives, two friends—both struggling with plantar fasciitis from long work shifts—realized something had to change. Tired of expensive "solutions" that failed within weeks and orthopedic shoes that looked like medical equipment, they set out to create something better.

After months of research, consultations with podiatrists, and testing dozens of prototypes, heello was born. Not just another insole—but a biomechanically engineered support system designed to actually fix the problem, not mask it. Today, over 350,000 people trust heello to keep them moving pain-free, whether they're nurses on 12-hour shifts, warehouse workers on concrete floors, or weekend warriors chasing their fitness goals.